Former President Donald Trump has publicly voiced his support for actress Sydney Sweeney following backlash over a recent commercial she starred in.
In a post on his social media platform, Trump praised the 27-year-old actress, known for her roles in Euphoria and The White Lotus, calling her advertisement “the HOTTEST ad out there” and encouraging her to “go get ’em.” The campaign, for American Eagle jeans, features Sweeney making a playful pun about “genes” and “jeans,” which some critics claimed carried undertones of eugenics.
The ad, which launched in late July, quickly drew mixed reactions online. While some accused it of promoting problematic beauty standards, others dismissed the criticism as exaggerated. American Eagle defended the campaign, stating it was solely about denim and personal style.
Reports later emerged that Sweeney is a registered Republican in Florida, though she has not publicly confirmed her political affiliation. Trump seized on the news, praising her as a fellow Republican and calling the ad “fantastic.”
Despite the controversy, the campaign has proven financially successful for American Eagle, with the company’s stock surging by as much as 20% after Trump’s endorsement. Marketing experts noted that the ad’s viral buzz—whether positive or negative—has significantly boosted its reach.
Sweeney has largely stayed out of the political debate. In the past, she has dismissed attempts to label her based on family gatherings where MAGA hats were spotted, urging people not to turn personal moments into political statements.
As the discussion continues, the ad remains a talking point, proving once again how easily commercial campaigns can spark broader cultural debates.
