A heated debate has erupted in Kenya over proposed regulations aimed at curbing alcohol consumption, with critics warning of severe economic consequences. Among the most contentious measures is a plan to raise the legal drinking age from 18 to 21, along with banning alcohol sales in supermarkets, restaurants, and public transport.
The draft policy, introduced by the National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada), also seeks to prohibit online alcohol sales, home deliveries, and celebrity endorsements of alcoholic products. Officials argue that stricter controls are necessary to combat rising substance abuse, particularly among young people.
However, the proposals have drawn sharp criticism from business owners, manufacturers, and consumers alike. Industry representatives warn that restricting sales to licensed bars and specialized shops could devastate the hospitality sector and drive consumers toward illicit markets. The Alcoholic Beverage Association of Kenya (Abak) has accused Nacada of failing to consult key stakeholders, calling the plan “unrealistic” and exclusionary.
Legal experts and business leaders have also voiced concerns. Some argue that the restrictions could cripple tourism, which relies heavily on dining and nightlife. Others point to past failed attempts to regulate alcohol, suggesting that enforcement remains a major challenge.
Nacada has since clarified that the draft policy is merely a guideline, not an immediate enforcement measure, and that further consultations will take place before implementation. Yet, skepticism remains, with many questioning whether the proposed rules will effectively address alcohol abuse or simply harm legitimate businesses.
Kenya has struggled for years with alcohol-related deaths, particularly from illicit brews. Previous crackdowns have had limited success, raising doubts about whether these new measures will fare any better. As the debate continues, the government faces mounting pressure to balance public health concerns with economic realities.
